Webinar:Using the Point of Service to Build Fashion Customer Loyalty

Using the Point of Service to Build Fashion Customer Loyalty

Webinar Details

Grocery and hardlines retailers have issued "loyalty tags" to their customers for years, using them at the point of purchase to track customer purchases and incent return customer visits by issuing preferred pricing and other rewards.  However, fashion retailers have been slower to adopt these techniques.  Join Bruce Herrier, JDA Product Director for Store Systems, to find out how leading fashion retailers are using the point of service to build customer loyalty without giving away margin, and while still remaining true to their brand.

Webinar Description

Grocery and hardlines retailers have issued "loyalty tags" to their customers for years, using them at the point of purchase to track customer purchases and incent return customer visits by issuing preferred pricing and other rewards. However, fashion retailers have been slower to adopt these techniques. Join Bruce Herrier, JDA Product Director for Store Systems, to find out how leading fashion retailers are using the point of service to build customer loyalty without giving away margin, and while still remaining true to their brand.

Webinar Agenda

• Know your Customer, Know your Brand - Choosing an Effective Customer Loyalty Strategy
• Identifying your Customer at the Point of Sale - Beyond Barcodes
• Reward Loyalty without Reducing Margins
• Using In-Store "Clientele-ing" to Reinforce the Customer - Brand Connection