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Enable demand-driven lifecycle price and promotion management strategies
With constantly evolving product choices and trends, determining optimal price and promotional strategies for every product/location combination has become increasingly difficult to do. JDA’s Price & Promotion Management solutions enable companies to synchronize promotion planning, forecasting and retail price optimization with advertising and price execution.
Transform your business by using JDA solutions to:
- Increase customer traffic with more targeted ads and promotions
- Use consumer-centric merchandising processes to build brand loyalty
- Integrate lifecycle pricing strategies with forecasting techniques from JDA Demand
- Achieve measurable top- and bottom-line improvements
Achieve real results with JDA’s proven software for price and promotion management:
Manage the promotions process including offer determination, ad production and ROI measurement.
Determine the optimal markdown strategy to ensure margin goals are met.
Identify optimal promotional campaigns to shape demand and achieve merchandising goals/objectives.
Enable retail price optimization by customer and market segment to maximize margin and revenue.
Oversee promotion management process from operating plan creation to performance analysis.
