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For retailers of fashion-oriented or seasonal goods, markdowns are a critical component of the product lifecycle. Retailers not only have to determine when to begin markdowns, but also the initial reduction, a schedule for subsequent price drops and a plan for multiple stores. JDA Markdown Optimization recommends an optimal markdown cadence that maximizes both revenue and margins.
How does it solve your business challenges?
Instead of relying on guesswork or disparate systems, you can leverage JDA’s powerful business rules to control minimum/maximum price reductions, price formats and number of markdowns. To protect your margins, JDA Markdown Optimization supports regular re-optimizations of the markdown price profile during the markdown period. The solution replaces “blanket” markdown strategies with highly targeted plans across different products, attributes, locations, channels and vendors.
What are the benefits?
- Realization of key financial targets, including sales and margins
- Visibility into projected markdown impacts prior to execution
- Ability to maximize the value of end-of-life and end-of-season inventory
- Enhanced efficiency and accuracy, driven by automated scheduling
Why JDA?
JDA Markdown Optimization manages the complete markdown event, recommending time-phased price adjustments based on consumer price sensitivity, product lifecycle, inventory costs and disposal expenses. Flexible hierarchies enable your planners to initiate markdowns for any product or location, while what-if analysis allows them to alter markdown rules and timing, based on simulated scenarios.
