Demand Forecasting

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Customers
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Price has become a primary demand lever for companies in the cargo and freight, entertainment and leisure, hospitality, media and passenger travel industries, now that their pricing information — as well as their competitors’ — is widely available on the Internet. JDA Demand Forecasting analyzes the price elasticity of demand and its effect on a consumer’s willingness to pay, providing companies in these competitive industries with the visibility they need to shape demand.

How does it solve your business challenges?

JDA Demand Forecasting enables you to forecast by price, so you can analyze how a rate increase or decrease will affect your future demand. The solution leverages robust demand segmentation and classification functionality, enabling you to indentify individual product or service demand patterns, as well as isolate historical data from the effects of promotions, seasonality or trends to set optimal pricing.

What are the benefits?

Improved forecast accuracy
Optimized inventory or capacity
Ability to shape demand through optimized pricing
Increased profitability

Why JDA?

Some of the world's leading companies use JDA Demand Forecasting to accurately predict and shape demand in order to maximize profits. Companies can adjust forecasting based on current booking patterns, capacity, inventory as well as incorporate local factors — such as renovation at a competitor’s site — for improved demand forecasting. Plus, forecasts can be created at multiple levels, as well as shared with different groups for consensus, providing you with even greater visibility into consumer demand.