To influence customers with spot-on marketing and merchandising initiatives, retailers must accurately capture, track and analyze their customers’ shopping characteristics, purchase preferences and history. With JDA Customer Relationship Management, retailers can access a cross-channel view of customer activity in order to improve customer service and long-term loyalty.
With JDA Customer Relationship Management, you can enhance each customer's shopping experience from any point of purchase — whether it’s by store, catalog, website or call center — with intelligence on shopping preferences and purchasing history. Insight into customer buying patterns will enable you to build stronger, longer-lasting and more profitable customer relationships.
JDA Customer Relationship Management provides you with a single point for collecting, analyzing and managing transaction types, dates and times, receipt amounts, products bought or returned, promotions, customer visits, gross margins, net sales and other key customer information. Additionally, you can view individual buying history down to the product, organization and promotional level, enabling you to forge closer interactions with valued customers, and ultimately, drive sales.
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