Collateral:Dr Pepper Snapple Group

Brief Overview

Leading soft-drink maker Dr Pepper Snapple Group’s John Williams, director, category management, talks about the benefits that the company is realizing with the use of JDA’s Category Management solutions, including JDA® Planogram Generator. With the support of JDA, Dr Pepper Snapple Group is able to planogram faster and adjust for seasonality, as well as add new times more quickly than ever before. In fact, the company can now reset a retailer’s planograms twice annually while its competitors can only reset once a year, providing Dr Pepper Snapple Group with a clear competitive advantage.

Benefits include:

Allowed for quicker production of planograms that allowed for changes in seasonality. JDA Solutions have allowed Dr. Pepper Snapple group to pick up more categories and more retailers. JDA Solutions has allowed Dr. Pepper Snapple Group to gain competitive advantage and they feel as if they are in the top 1% in regards to space technology.

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