Collateral:Hallmark Cards

Brief Overview

Carla Madison, retail systems and reporting manager for Hallmark Cards, the leading retailer of greeting cards and related products with more than 43,000 retail outlets and 3,500 Gold Crown stores, describes how the company selected solutions from JDA’s Category Management and Merchandising suites to improve inventory management and profitability, as well as reduce markdowns. As a result, Hallmark was able to standardize its planning process, and now how has total reconciliation of all variables at the total company level. Madison also discusses the importance of attend FOCUS, JDA’s annual users conference, to build relationships with other JDA customers, as well as learn about new product enhancements from the company’s solution experts.

Benefits include:

JDA Solutions has allowed Hallmark to have total reconsiliation of all variables at a total company level. They were able to create a standardized planning process. JDA was very willing to build relationships for support.

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