Collateral:Eurostar: On Track with Price Optimization

Brief Overview

• Analysts have more time to focus on planning and implementing special event details

• Optimized revenue management strategies

• Substantial improvement in business operations

• Ability to leverage price as an effective means to gain market share from competitors

• Improved internal communication

• 15.5-percent sales increase

• 20-percent increase in revenue on certain leisure trains

• 27-percent boost in passenger volume

• Number of daily pricing decisions has more than doubled