Collateral:The Changing Tide in Revenue Optimization: Price Sensitive Revenue Management

Brief Overview

Price Sensitive Revenue Management (PSRM) is an exciting new approach to revenue management that is delivering value and creating significant interest throughout the travel industry. JDA explains the core ideas behind this technology, and why it’s the right solution for today’s travel industry.

Benefits include:

The greater the extent to which operators can use price as the main lever of profitability, and the lower their dependency on complex inventory controls, the more likely it is that operators will be successful in implementing pricing and RM strategies that will make them more money. And that – lest we forget – is the purpose of all RM systems.