Collateral:Consumer-Connected Retail

Brief Overview

Connected, “always-on” consumers are the driving force in retail today. The information they need to make a buying decision can be found in mere seconds. Blogs, websites, online reviews, video rants — and raves — all provide instant insight that shapes what they buy, when and where they buy it, and at what price. Empowered and emboldened, these connected consumers expect personalized relationships and offerings delivered through flexible options. They are driving the next generation of retail, prompting retailers to examine all facets of their businesses as a means of survival.