Collateral:JDA Commercial Proposal Optimizer

Brief Overview

A full-featured, market-leading in-production proposal optimization tool, JDA® Commercial Proposal Optimizer helps media companies build the best proposals based on their advertisers' inputs while avoiding unnecessary discounts. JDA Commercial Proposal Optimizer considers advertiser budgets and requests including advertising campaign start-and end-dates, audience weighting specifications, target demographics, cost per thousand (CPM) impression constraints, other programming requirements and working pressure.

The solution evaluates multiple scenarios, trading off competing constraints and alternatives before recommending the option that best allocates placement of each advertiser's plan against the network's available inventory. Creating a “sellable” proposal is key, and JDA Commercial Proposal Optimizer has delivered this “sellability” at a major United States broadcast television network for the past 14 years, as well as at A+E Networks for the past four years.

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