Collateral:Dollar Thrifty Automotive Group Improved Its Bottom Line by More Than $7 million in Its First Year of Leveraging JDA Technology

Brief Overview

Dollar Thrifty Automotive Group is a $1.5 billion car rental supplier managing more 1,600 locations worldwide, which includes approximately 250 Dollar Rent A Car and 340 Thrifty Car Rental locations in the United States. In its first year utilizing JDA’s Rental Car Revenue Management System, the company improved its bottom line by more than $7 million by leveraging the solution to more accurately forecast demand and reduce “turn away” business. Read on for more information on how Dollar Thrifty is continuing to realize improvements, and is collaborating with JDA to develop a truly visionary system that predicts demand, optimizes rates and fulfills demand precisely each day.

Benefits include:

• Improved demand forecast accuracy

• Reduced “availability turndowns”

• Improved rate and supply optimization process

• Enhanced sales performance

• Improved the bottom line by more than $7 million

• Reduced “turn-away” business by $7 to $9 million

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