Collateral:Floor Planning: Shifting from a Tactical to a Strategic View

Brief Overview

Managing floor plans has evolved from a way to simply plot salesfloor layout and ensure store consistency to a strategic practice to maximize traffic, sales and margins per store. Today's successful floor planner must have knowledge, processes, tools and data to deliver effective returns from the floor.

Benefits include:

This whitepaper will discuss:

- Typical demands and opportunities for today's floor planners
- The impact of establishing clear category profiles and objectives
- The importance of collaborating with manufacturers and store personnel
- How to leverage systems and data to strategize investment of floor space